Say goodbye to siloed product development. We help brands (and people) figure out what makes them special and turn that into touchpoints that actually fit within their digital ecosystems.
Who you're working with
We're experienced builders who have years of execution experience under our belt.
Jacoby Krakow
Fractional CTO, full-stack developer, Sanctuary demon slayer
Self-taught full-stack dev with a soft spot for manufacturing and engineering. I spent 5 years as a Software Lead for the aerospace company Solaero, now Rocket Lab. During my time there, I helped guide a business critical enterprise resource planning (ERP) go-lives and enhancements, the successes of which were critical to business operation. I also worked closely with engineers in different departments, providing end-to-end software development, from drafting requirements to user acceptance testing and maintenance.
Engineering
Statistical process control
MOCVD Software Support @ Solaero/Rocket Lab
Built multiple web applications for the growth engineering team culminating in cost savings of 300k annually in material excursion prevention.
Enterprise
B2B
Infor Syteline ERP/MES @ Solaero/Rocket Lab
Supported an ERP go-live event for 400+ users across two sites. Managed and developed a new manufacturing execution system (MES) for the paper-based panel and photo-voltaic assembly departments within six months from project kickoff that enabled new, high throughput product lines.
Tyra Delos Reyes
Fractional CMO, end-to-end marketer, dog whisperer
With 7 years of marketing experience, I initially freelanced as a content marketer for tech, healthcare, and lifestyle sectors. This led to repeats and referrals culminating to Writrly, a $200k ARR “CaaS” (content-as-a-service). Emboldened by client wins, I launched an e-commerce brand, Consecrea. -$25,000+ later, I consider this to be my unofficial MBA.
Content Marketing
B2B
Previously Agency Cofounder @ Writrly:
200k ARR by scaling, strategizing, and growing healthcare, lifestyle, and tech companies and agencies with end-to-end content development
E-commerce
B2C
Previously Cofounder @ Consecrea:
Bootstrapped eCommerce POD platform. 0 to 30 partnered artists with 100k-300k within 3 months using a pitch deck, no MVP